Founders Stories podcast (2019): Jocelyn Gold’s 1-800-GOT-JUNK? story
TL;DR
On Founders Stories, Brian Scudamore interviews Jocelyn Gold, Franchise Partner at 1-800-GOT-JUNK? in the greater San Jose area. The conversation highlights how hands-on grit, peer transparency across O2E Brands, career growth for frontline employees, and compassionate customer service deliver trusted relief across the Bay Area.
- Moving from Saskatchewan to Oakland in 2001 after visiting her brother, another 1-800-GOT-JUNK? franchise partner
- Spending two years working directly in the trucks with her husband Jeff
- Navigating a 30% revenue drop during the 2008 Great Recession
- Scaling their business to 15 trucks and $5 million in annual revenue
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Originally aired September 30, 2019
Published by: Founders Stories
Host: Brian Scudamore, Founder and CEO of 1-800-GOT-JUNK?.
Guest: Jocelyn Gold, Franchise Partner at 1-800-GOT-JUNK?.
Brian Scudamore interviews 1-800-GOT-JUNK? franchise partner Jocelyn Gold
In 2019, I launched my podcast Founders Stories, a show about ordinary people on a journey to build their own exceptional businesses. When I started 1-800-GOT-JUNK? as an 18-year-old paying his way through college, it was just me in a truck. Now I’m on a mission to share the stories of some of our most inspiring people, from the decisions that led them to take the leap, and the celebrations and lessons that followed.
When I hosted Franchise Partner Jocelyn Gold on my podcast, we laughed about how unpredictable the entrepreneurial journey can be. Back in 2001, Jocelyn was working in banking in Saskatchewan, Canada, while her boyfriend (now husband) Jeff had a great career at Coca-Cola and was offered a dream promotion at Coors Light Canada.
How a surprise trip to California launched a 15-truck franchise
Jocelyn’s brother had recently moved to California to become a 1-800-GOT-JUNK? Franchise Partner himself. Hearing that he was feeling homesick, Jocelyn hopped on a plane to surprise him for a weekend in Oakland. She fell in love with the energy and sunshine of California and returned home to Canada determined to relocate.
Coming from a rural Canadian community where people hauled their own items, hiring a professional junk removal company initially sounded crazy to her. But as she watched her brother’s franchise succeed in a bustling metropolitan market, she realized the massive potential. Within three months, Jocelyn and Jeff packed their lives into a U-Haul, moved to California, and launched their own 1-800-GOT-JUNK? franchise. Eighteen years later, they run a thriving business with 15 trucks across the greater San Jose area.
Working in the trucks and building a business from the ground up
In our conversation, Jocelyn and I talked about what it takes to launch a business in a brand new city where you don't know a single customer. For the first two years, Jocelyn and Jeff worked side by side in their single junk truck, working six days a week from sunup to sundown.
Without a massive marketing budget, they built the brand through pure grassroots hustle—putting up lawn signs, hanging door-to-door flyers, and parking their bright truck at busy intersections as a mobile billboard. Jocelyn served as the navigator while Jeff drove, learning to communicate and problem-solve together inside the truck cab.
By working on the frontline themselves, they mastered every detail of the operational system before hiring and leading a team. That hands-on foundation established the high standard of professionalism that their teams deliver to customers every day.
Surviving a 20–30% revenue drop during the 2008 recession
Every entrepreneur eventually faces a major test. For Jocelyn and Jeff, that moment came during the 2008 Great Recession. Operating in northern California, their revenue dropped by 20% to 30% year over year for three consecutive years.
Rather than giving up, they hunkered down, cut expenses, and fought through the downturn. By 2012, as the economy recovered, they relocated their primary hub from Oakland to San Jose, and their business momentum took off.
Jocelyn credits the peer support and financial transparency within the 1-800-GOT-JUNK? system for helping them push through.
- Through transparent sharing of metrics of neighboring Franchise Partners in San Francisco and San Mateo, they saw what was possible and systematically built their own growth engine.
- Over the next eight years, their business achieved 20% to 30% annual growth, on the road to $5 million in annual revenue.
From truck team member to Franchise Partner: empowering local leaders
One of the highlights of my conversation with Jocelyn was discussing the career transformation opportunities created inside 1-800-GOT-JUNK?. Business growth is ultimately about people, and Jocelyn’s franchise is a prime example of developing talent from within.
Her former general manager originally joined the company eight years prior as an entry-level driver on the trucks. He mastered the operational systems, moved into dispatching and management, and eventually transitioned to another franchise in Portland with the goal of buying a home and becoming a senior leader.
Another team member, Tony, spent nearly ten years with Jocelyn and Jeff. He started on the trucks, excelled at meeting customer metrics, became the weekend operations manager, was promoted to general manager, and ultimately became a 30% equity partner in their next franchise adventure.
Delivering customer relief and making space for possibility
Jocelyn shared several unforgettable stories from her years in the field, including some hoarding cleanouts. On one memorable job early in their journey, she and Jeff entered a home overrun by 60 cats to assist a grieving widow. Wearing protective gear, they spent the day clearing out debris and kitty litter.
When the job was finished, the relief on the customer's face was overwhelming. Moments like that remind us that junk removal is about much more than physical labor. We are in the business of removing emotional weight, restoring order, and giving people back their peace of mind.
At 1-800-GOT-JUNK?, we believe that when the junk is gone, something new can begin. Whether clearing out a cluttered garage, assisting with an estate cleanout, or supporting a major home renovation, our friendly, professional two-person teams make it easy for customers to reclaim their space.
Read the full interview
It was a joy speaking with Jocelyn Gold all about her founder experience as a Franchise Partner with 1-800-GOT-JUNK?. Hearing all about her entrepreneurial spirit and growth reminds me of the growth and lessons I’ve had along this 30-year journey in junk removal. We ended the call with Jocelyn reminding me to keep my eye on the future:
“I’m waiting for your painted picture, Brian, to know where we are going to be!”
Interested in reading the full conversation? Expand below to hear even more of Jocelyn’s story on Founders Stories.
Jocelyn Gold: [00:00:01:04 - 00:00:17:24] My brother had become a franchise partner, and he was saying he was just a little homesick. I thought I would go down and surprise him for a weekend. In three months, we were packing our life up into a U-Haul and moving down to Oakland, California. Eighteen years later, here we are.
Brian Scudamore: [00:00:17:26 - 00:00:40:11] Welcome to Founders Stories, a show about ordinary people on a journey to build their own exceptional businesses. I am Brian Scudamore, founder and CEO of O2E Brands. We are home to 1-800-GOT-JUNK?, WOW 1 DAY PAINTING, You Move Me, and Shack Shine. I started my business hauling junk as an 18-year-old paying his way through college.
Brian Scudamore: [00:00:40:13 - 00:01:14:22] Thirty years later, we’re 250 franchises strong. I’ve learned a few lessons along the way, the most important one being that it is all about people. I mean, ALL about people. I’m on a mission to uncover the founders' stories of some of our most inspiring people, from the decisions that lead them to take the leap to the celebrations and lessons that follow.
Brian Scudamore: [00:01:14:24 - 00:01:24:03] Sometimes the spark that starts an entrepreneurial fire is something as simple as a surprise trip to visit a homesick brother. This is Jocelyn's story.
Brian Scudamore: [00:01:24:05 - 00:01:26:21] Alright, so who have I got here? Hello?
Jocelyn Gold: [00:01:26:21 - 00:01:39:12] Brian, it is Jocelyn Gold. I am in the greater San Jose area down in California. I am a franchise partner with 1-800-GOT-JUNK?. I am also a franchise partner with You Move Me.
Brian Scudamore: [00:01:39:14 - 00:02:00:09] Awesome. You and I have known each other for years. Our kids have hung out, and we’ve had Thanksgiving together. I know your story, but I want to connect others to what I think are some pretty amazing stories along your journey. You’ve been a part of the 1-800-GOT-JUNK? and the You Move Me family for an awful long time, and it has been an amazing ride.
Brian Scudamore: [00:02:00:09 - 00:02:05:27] Take me back to the beginning. How did you find out about 1-800-GOT-JUNK?
Jocelyn Gold: [00:02:06:00 - 00:02:22:26] My brother had become a franchise partner, and this was back in 2001. He was new to California. I was speaking with him on the phone one day, and he was saying he was just a little homesick. He and his girlfriend at the time, who is his wife now, had just moved down. They were brand new to the area.
Jocelyn Gold: [00:02:22:26 - 00:02:42:12] They did not know anybody, and I thought I would go down and surprise him for a weekend. I hopped on a plane, came down, and spent the weekend with him and his then-girlfriend Jamie. I fell in love with California. I went back home and said to my boyfriend, who is my husband now, "I want to move there."
Jocelyn Gold: [00:02:42:15 - 00:03:04:12] I said, "I do not know how, but I want to move there." I started applying for jobs. At the time, I didn’t really know much about what my brother was doing with 1-800-GOT-JUNK?. I had an idea of what it was, but where I am from, it is a smaller world, a smaller city in more of a rural area of Canada. The thought of hiring someone to haul our junk away was kind of crazy to me.
Jocelyn Gold: [00:03:04:12 - 00:03:28:10] I didn’t see a lot of potential in it because I was surrounded by people who did everything themselves. Nobody would. In my mind, I just didn’t see it. As my brother and his girlfriend, a few months went on, they were having all kinds of successes with 1-800-GOT-JUNK?, it started to pique my interest. I thought, "Well, if that is how I can get down there, I am going to start exploring a 1-800-GOT-JUNK? franchise."
Jocelyn Gold: [00:03:28:12 - 00:03:52:00] I did that, and I talked to my boyfriend at the time and I said, "Let us do this." He thought I was completely crazy. Why would we move to a brand new city where we know nobody, leave our careers? We were three or four years into our careers, our friends, our family, where we know nobody, to open up a company.
Jocelyn Gold: [00:03:52:01 - 00:04:08:25] We knew nothing about an industry we knew nothing about. I do not know. I just kept working on him. In three months, we were packing our life up into a U-Haul and moving down to Oakland, California. Eighteen years later, here we are.
Brian Scudamore: [00:04:08:28 - 00:04:33:09] That’s amazing because I know in getting to know you guys over the years, you now consider yourselves, like all your kids, you have got three kids, they are all Americans. They were all born in the United States. You and Jeff started your life in Canada. It’s fascinating how that change came about. I love the fact that you started in 1-800-GOT-JUNK? based on surprising your brother who was homesick.
Jocelyn Gold: [00:04:33:14 - 00:04:34:18] Yeah, yeah.
Jocelyn Gold: [00:04:34:24 - 00:05:00:20] It all started there. When you kind of picture yourself somewhere, you find a way to get there. I don’t think I ever imagined myself in the junk industry, I guess. It’s amazing how 18 years in this business and I feel like I am surrounded by family. So many of our friends are 1-800-GOT-JUNK? franchise partners.
Jocelyn Gold: [00:05:00:22 - 00:05:09:07] It really is an incredible story. I can’t imagine doing anything else. The opportunities it has also given us as a result of it.
Brian Scudamore: [00:05:09:09 - 00:05:28:08] Yeah. So you said you never would have seen yourself in the junk business, which I get. You came from Saskatoon, and I get it. Everybody there or a lot of people there have pickup trucks. The junk removal thing didn’t make sense until you were in California. One of my favorite questions to ask people is, what was your childhood dream?
Brian Scudamore: [00:05:28:08 - 00:05:31:26] What did you see yourself becoming one day when you grew up?
Jocelyn Gold: [00:05:31:28 - 00:05:47:11] Well, I think that’s part of it. I came from a family of entrepreneurs and small business owners. Both my grandparents and both my mom and dad were small business owners. It was very normal to me. I always envisioned owning my own business. Growing up, I always thought that is where I would end up.
Jocelyn Gold: [00:05:47:11 - 00:06:15:23] I ended up going to college and getting my business degree. I think ultimately knowing that I would own a business and work for myself one day, I did not know what I was going to do. I was not super passionate about anything. When this opportunity came up, I knew that, and especially once being in California, seeing the potential, back then, it was 2001, living in a hustling and bustling city where people just don’t have the time or the means.
Jocelyn Gold: [00:06:15:25 - 00:06:37:02] They certainly didn’t back then, and they certainly don’t now. There was this huge opportunity here. I think what makes me passionate about 1-800-GOT-JUNK? in the junk business is what it does for our customers. Ultimately, that is what it’s about. We really are helping people. I think that is what keeps us going and keeps us happy and engaged.
Brian Scudamore: [00:06:37:07 - 00:06:42:16] What people do you have the biggest impact on? Is it customers? Is it employees?
Jocelyn Gold: [00:06:42:19 - 00:07:04:21] I think both. We have given so many employees opportunities for growth in the company. Our general manager started on the trucks eight years ago, and he was very green on the trucks. He worked his way up. He was determined and he saw the opportunities. He is now moving to Portland to work for another franchise partner because he wants to buy a house in Portland.
Jocelyn Gold: [00:07:04:21 - 00:07:23:03] There are just opportunities for everybody. As a result of him moving, we are moving other people up into more senior roles. It’s just, and then absolutely we help our customers as well. It never gets old. I think customers are still always amazed at what we do for them.
Jocelyn Gold: [00:07:23:03 - 00:07:28:04] It is a service that until you experience it, you don’t realize how much it does for you.
Brian Scudamore: [00:07:28:07 - 00:07:37:11] If I remember correctly, [your husband] Jeff was working for Coca-Cola, a secure job that he was going to be at for years. Where were you working before going to California?
Jocelyn Gold: [00:07:37:17 - 00:07:58:05] Yeah, I worked in the banking industry, kind of climbing the ladder there. Ultimately, it was fine, but I knew it was not what I wanted to do. Jeff was quite happy in his career, and he had just been offered a job with Coors Light Canada, which at the time was a dream job. He would have been traveling a little bit more.
Jocelyn Gold: [00:07:58:05 - 00:08:18:02] I think when I presented the idea of California to him, it wasn’t too difficult to convince him. We worked on the trucks for two years, just him and I. It was a whole different ball game. It was just him and I, and you have to figure that out, learn how to communicate.
Brian Scudamore: [00:08:19:29 - 00:08:42:06] What was that first year like? Take me back because I am picturing you and Jeff working in the trucks. You recently quit the banking world, steady corporate America or Canada. This Coca-Cola / Coors world. There you are, transplanted to a new country. You don’t know a lot of people other than your brother and his girlfriend.
Brian Scudamore: [00:08:42:08 - 00:08:47:19] Yeah. There you are, out in the trucks going. What did you feel?
Jocelyn Gold: [00:08:47:26 - 00:09:07:09] I have to say, we lived and breathed 1-800-GOT-JUNK?. We were there six days a week from sunup to sundown. If we didn’t have jobs, we were out putting up signs. We were marketing with our trucks. We were doing door hangers, anything we could to build up the brand. At the time as well, we didn’t have a huge marketing budget.
Jocelyn Gold: [00:09:07:09 - 00:09:26:22] So it was really up to us to build the brand. You figure things out pretty quickly, and you learn to communicate because you are stuck in this truck with your partner all day long. I was the navigator, and he was the driver. So you can imagine there were few arguments about directions and all that.
Jocelyn Gold: [00:09:26:23 - 00:09:40:22] We made it work, and I can’t even imagine doing anything different now. We work together now, and we have both said even recently that we cannot imagine our lives any different and not working together.
Brian Scudamore: [00:09:40:22 - 00:10:09:00] That’s powerful. It’s awesome, I love it. When you think back to those early days, I’m guessing because it happens to every single entrepreneur, there must have been what we call here at O2E Brands, the WTF moments, the 'willing to fail,' the 'what is going on' type moments. When did you encounter your first big hurdle that you thought maybe you wouldn’t actually overcome?
Jocelyn Gold: [00:10:09:08 - 00:10:34:10] There have been a few. I think the worst one was just going through the Great Recession in 2008. That was a big one. We lost traction for about three years. Our revenue went down by 20 to 30% year over year. In 2012, we started to recover. You hunkered down. You do what you need to do, and you get through it, and you learn from it.
Jocelyn Gold: [00:10:34:12 - 00:10:52:00] You learn to be prepared next time. I don’t know if anybody was truly prepared for that time and for the recession to last as long as it did. I have to say we came out of that stronger for it and better off. Now we are prepared for whatever else comes our way.
Jocelyn Gold: [00:10:52:00 - 00:11:07:10] I mean, you always have your daily struggles or your little things, but that was the big one. There were nights that we would wake up in the middle of the night, and it was scary. It was like, "Okay, we need to think about what is the worst-case scenario." We had three kids.
Jocelyn Gold: [00:11:07:14 - 00:11:24:23] I had just had my third baby. We were talking about, "Okay, what if we cannot make this work? What are our options?" We always had our careers to fall back on. I think that always helped. We always knew that we could. But when you have been doing something so long, it is scary to think about that.
Brian Scudamore: [00:11:24:25 - 00:11:42:13] When was a moment? If you really think back hard, what was a moment where you just thought, maybe we are better giving up, or three months in, two years? Was there ever a point where you really questioned whether or not you made the right move? Not to California, but to become part of 1-800-GOT-JUNK?
Jocelyn Gold: [00:11:42:14 - 00:12:00:29] I think the first year, year and a half, we questioned that probably every day because it was hard. It was physically hard because poor Jeff had to take on the brunt of it. I was not quite as strong as he was. But I got really strong. I think we questioned it for the first year and a half.
Jocelyn Gold: [00:12:01:00 - 00:12:21:22] In fact, it may have even been longer than that. Even for the first two years, did we make the right decision? Honestly, we just didn’t want to go back. We wanted to fight through it. I think when you see other franchise partners around you that are successful, that are growing, the potential is there.
Jocelyn Gold: [00:12:21:23 - 00:12:39:11] Maybe we cannot do it as quickly, but it is there. It was when we moved to San Jose that I feel like that is when because we moved from Oakland to San Jose, I think that is when things just started to turn around for us. Then, we started to see the growth, and we started to gain some traction.
Jocelyn Gold: [00:12:39:11 - 00:12:53:06] I guess, like you say, the flywheel started to go, and it has just been going ever since. Ultimately, I don’t think either one of us was willing to give up, and we just kind of fought through whatever we were faced with and made it work.
Brian Scudamore: [00:12:53:07 - 00:13:17:04] Yeah. It is amazing. We talk at O2E Brands, as you know, about the four H's: happy, hungry, hardworking, and hands-on. One of the things I love about you and Jeff, and really admire about the way you do things, is you do come from that Canadian grassroots, prairie, hard-working work ethic. So neither of you were afraid of hard work.
Brian Scudamore: [00:13:17:08 - 00:13:42:19] You got very hands-on for the first two years in the business and really said, "Listen, we need to understand this together before we’re leading and building a team." I love that you guys always have a happy, cheery attitude. It makes you so fun to hang out with. Then the hunger, I mean, as you are building a new family, you guys had to make this work, and clearly, your stories of tenacity, you stuck through, which is pretty cool.
Brian Scudamore: [00:13:42:22 - 00:13:52:12] Give me a sense of where you guys are at today. Let us talk numbers of revenue, trucks. What does your business world look like?
Jocelyn Gold: [00:13:52:14 - 00:14:16:03] Yeah. So on the road to doubling our revenue, in 2020, we are going to do close to 5 million in sales this year. We have got, we just ordered our 15th truck. We’ve got three managers and a general manager who are all amazing. I think that is a huge part of our success as well as the team that we’ve got. They are fully engaged.
Jocelyn Gold: [00:14:16:06 - 00:14:38:06] They love the company, they are committed, and then we have got a field team that is just as committed. You are always going to have those few bad apples, but for the most part, we have got one of our truck team members who has been with us for almost ten years. He loves this job. In terms of growth, we’ve grown 20 to 30% every year in the last eight years.
Brian Scudamore: [00:14:38:14 - 00:14:57:20] One of the things that as I look at this and I go, "Wow," you know, doubling your revenue, 5 million in revenue and growing, all the great success. You have got 15 trucks. The day was not that long ago, really, when you and Jeff were working in the trucks together. What was the key to getting out of the trucks and scaling a business?
Brian Scudamore: [00:14:57:23 - 00:15:08:24] How does somebody go from a truck to 15 and really make that move? Because some entrepreneurs are too hands-on that they cannot really get out of the trucks.
Jocelyn Gold: [00:15:08:27 - 00:15:24:18] Yeah, I think you just have to be able to let go a little bit. For us, to be honest, I think I saw Tom Rypma in San Francisco and Bronic and Jamie in San Mateo. They were always a few steps ahead of us, so we were able to learn from them.
Jocelyn Gold: [00:15:24:22 - 00:15:40:16] "Okay, what is the timing on everything? Okay, it’s time." Honestly, I think it took us maybe a little bit longer. Jeff, maybe a little bit more risk-averse than, say, Tom was in San Francisco. You just realize that is what you have to do, and you have to let go a little bit.
Jocelyn Gold: [00:15:40:16 - 00:16:01:02] As you are seeing the successes and how it’s actually working, you are just like, "Okay, we can do this." You learn as you go. I also feel like we have been surrounded by a network of support. That’s what I love about 1-800-GOT-JUNK?: the transparency. Everything is shared.
Jocelyn Gold: [00:16:01:02 - 00:16:13:10] You know everything about every franchise partner in terms of their numbers. So you can look, and you can see, "Okay, there is a lot more potential for our franchise when I see some of these other franchises and where they are going."
Brian Scudamore: [00:16:13:14 - 00:16:32:20] That is amazing. Favorite junk memory? You spent a ton of time in the trucks. I am sure you must have come across some crazy jobs, crazy junk. Is there a memory that stands out or just a story that people would find interesting? What is something you remember from your days in the field?
Jocelyn Gold: [00:16:32:24 - 00:17:06:12] We have been through a number of hoarding jobs, and those were always interesting, a bit of a struggle because a lot of times with the hoarding jobs, you are dealing with someone who just cannot let go of their stuff for whatever reason. Just a story that sticks out in my mind is when we went in to clean out a house, and it had been overrun by cats. There were about 60 cats living in the house, and the owner had just spread kitty litter all over everything, the counters and everything.
Jocelyn Gold: [00:17:06:12 - 00:17:26:12] We had to go in with our masks and whatever and clean everything out. It was the wife of the man who had actually passed away, but he was so grateful for us that we went in, and it was just Jeff and I. This was back in the very beginning, but just how we had really made such a difference.
Jocelyn Gold: [00:17:26:12 - 00:17:36:05] I think all of my memories are what we did for the customers and how happy they were, and the smiles on their faces when we said goodbye.
Brian Scudamore: [00:17:36:05 - 00:17:56:28] We talked about changing lives and giving people opportunities. You’ve had a lot of amazing people. You mentioned one gentleman that has been with you for ten years. I know you took somebody in your business and helped give them an ownership opportunity in another business. Can you tell me a little bit about that story?
Jocelyn Gold: [00:17:57:00 - 00:18:17:25] Yeah. That’s another, Tony has been with us for almost ten years. He started out on the junk trucks, and he was one of our top truck team members, always had the numbers, and was hitting his metrics. He approached us because we were hiring. We needed to hire somebody to manage our weekends.
Jocelyn Gold: [00:18:17:25 - 00:18:45:23] He came to us and said he was interested. He became our weekend operations manager. Within a year, he was our operations manager. I think within a couple of years after that, he was our general manager for 1-800-GOT-JUNK?. It’s quite funny because again, he was so committed to the brand that when we started our You Move Me franchise, again, in the beginning, it was a struggle, just like any new business.
Jocelyn Gold: [00:18:45:25 - 00:19:10:21] He wanted to help us. He said, "Can I help you guys take this on as well?" He ended up becoming our general manager, kind of overseeing both. We were still very involved, but he was kind of working in both businesses. Then we offered him an opportunity to partner with us, and so he is now a 30% partner in You Move Me.
Brian Scudamore: [00:19:10:24 - 00:19:20:19] That’s amazing. It has got to make you feel proud, both you and Jeff, that you take someone who starts in the trucks and then becomes an owner or a partner with you in one of your businesses.
Jocelyn Gold: [00:19:20:20 - 00:19:23:17] Yeah. And he is like family, you know.
Brian Scudamore: [00:19:23:20 - 00:19:46:01] Yeah. I think it has always felt to me that while, and I appreciate your transparency when you say you guys might have grown a little slower than others and you might have been a little more cautious, I think what you have done incredibly well though, is said, "We are going to do it right. While we are not as aggressive as Tom, we are going to build a culture that is so strong, and we are going to treat people like family."
Brian Scudamore: [00:19:46:06 - 00:19:59:27] I know that you really have a culture that any franchise in the system would look at as a role model. The way you treat people and the care that you have for that community has been unreal.
Jocelyn Gold: [00:20:00:00 - 00:20:01:16] Oh, well. Thank you.
Brian Scudamore: [00:20:01:19 - 00:20:07:03] Can you remember the time when you first came to The Junction in Vancouver?
Jocelyn Gold: [00:20:07:05 - 00:20:26:01] Yeah, that is when I came for the interview. Jeff and I flew out to Vancouver for the interview, and at the time we met with, what was his name, Wayne Maylet? I think he was your franchise development team, right? It was one and only. Yeah. It is funny, I think the process is very different now.
Jocelyn Gold: [00:20:26:04 - 00:20:49:02] I think when we started our interviewing for it, there were 13 franchises. So obviously, it is a very different process now. I remember being grilled. We went out, I remember Wayne picking us up at the airport and taking us for breakfast and then heading to The Junction. We were interviewed by Cameron Herold, Wayne. I believe you were in there at some point.
Brian Scudamore: [00:20:49:06 - 00:20:50:05] I was.
Jocelyn Gold: [00:20:50:07 - 00:20:50:16] I was.
Jocelyn Gold: [00:20:50:20 - 00:21:07:00] Yeah, yeah. I think, was it Jesse? Was he there? Or was it someone? I do not know if he was, or Jesse. It was Jesse Corzac. Right? I feel like it was the longest interview ever. We walked out of there, and I was like, "I don’t know, I don’t know, I don’t know if they liked us."
Jocelyn Gold: [00:21:07:00 - 00:21:18:21] "I do not know if our responses were okay." But yeah, I think it was not long after that that you guys called and offered us the franchise. Based on us getting our visas, which we were able to do. But yeah.
Brian Scudamore: [00:21:18:23 - 00:21:40:20] I remember, I remember the interview. I remember sitting with both of you, and I do remember Cameron Herold certainly had a reputation for being the guy that was grilling people. Those things, we always took it, and still do take it so seriously, that if we are matching someone up with a business, we want to make sure it is not just right for us, but we’re putting someone's livelihood at risk.
Brian Scudamore: [00:21:40:20 - 00:22:00:25] We want to make sure it is right for them, and we always try to pick the right people. Something we have always taken seriously. Back in those days, I remember at that time when you came to the office, I can still picture sitting in this boardroom table with a table that really did not look like you could call it a boardroom table.
Brian Scudamore: [00:22:00:26 - 00:22:26:14] It is founded on junk. There we are, interviewing you. I remember at the time we had an office space that the carpet was ripped up, and we hadn’t finished the renovation that we had started. What did you think when you came across the country to go to the head office of 1-800-GOT-JUNK? to see this business that was trying to grow but still coming from fairly humble beginnings?
Jocelyn Gold: [00:22:26:16 - 00:22:50:10] That didn’t bother me. That didn’t, because I think I knew when I met you guys, I just knew that. I think that is another thing that it was a point in time when I realized that this is something I want to be a part of. I felt like these are very committed people. I felt like I am going to learn a lot, and I am going to. This is a team I want to be a part of.
Jocelyn Gold: [00:22:50:12 - 00:23:00:24] When you think where you were, where we were back then and where we are today, it really is crazy. But I do not remember at the time thinking, "Oh yeah, I do not know what I am getting myself into."
Brian Scudamore: [00:23:00:27 - 00:23:24:15] I remember when you came to check us out, and I was thinking, "Okay, finally we’ve got a woman who is interested in the junk business." We didn’t have that many female franchise owners. I get it. It’s junk removal and pickup trucks, and it might not attract the demographic that we wanted to widen things with.
Brian Scudamore: [00:23:24:22 - 00:23:44:17] It’s interesting because there you were, trying to talk Jeff into this business, saying, "This will be great." What was the real attraction when you boil it down, and you go, "You could have picked any franchise. You could have picked something completely different than junk removal." Why junk removal?
Jocelyn Gold: [00:23:44:19 - 00:24:06:24] A few things. The people. I just felt like I was around people that knew what they wanted. They were determined. You guys had this vision, and I thought that was really important. I also felt like my brother was involved, and I felt like he always had my back, and it was going to be kind of a family thing.
Jocelyn Gold: [00:24:06:28 - 00:24:30:16] I very quickly saw the potential of the business. But once we signed on and we came to our first conference, that is when we knew, "Okay, we made a good decision here" because these people are your family, and you feel like you can reach out to them for anything. Everyone has had some sort of experience that they can share with you.
Jocelyn Gold: [00:24:30:19 - 00:24:50:11] If you’re going through something, someone else has gone through it too, and I don’t think you get that anywhere. In fact, I have had other friends that have worked in other franchise businesses that do not have nearly the amount of support, whether it is from the head office or corporate or whether it’s from other franchise partners. There is not a lot of transparency in other franchises.
Jocelyn Gold: [00:24:50:11 - 00:24:59:24] That is something that I think is very unique to 1-800-GOT-JUNK? and something that is important and necessary. I think that is what makes it so special.
Brian Scudamore: [00:24:59:26 - 00:25:13:16] Final question as we wrap up, as we get close on time here. What are you most excited about over the next several years with 1-800-GOT-JUNK? and your businesses, your people?
Jocelyn Gold: [00:25:13:18 - 00:25:40:02] I think just continuing to realize the potential and the opportunities. I got off of our State of the Junk World call, like I always do, and I just get really excited because I think everybody is so engaged, and everybody wants the same thing, and we are all working towards the same goals. I think everybody believes in this company and in this brand.
Jocelyn Gold: [00:25:40:03 - 00:25:54:26] It’s just so exciting to be a part of it. I just think I can’t even imagine where we are going to be. I’m waiting for your painted picture, Brian, to know where we are going to be. As a company, I need to know where we are going to be in five years.
Jocelyn Gold: [00:25:54:28 - 00:26:09:12] It’s just really exciting when you do not. I think if you would have told me five years ago before I said I was going to double my, I would have thought, "I don’t know if that is possible." Then it happens, and you are like, "Oh my God." Once that happens, you are like, "Just a minute, we can do that."
Jocelyn Gold: [00:26:09:14 - 00:26:16:19] I know we can do it again. So it’s just a really exciting brand and company and family to be a part of, I have to say.
Brian Scudamore: [00:26:16:21 - 00:26:37:20] Well, I am honored to call you a friend and to be a member of the 1-800-GOT-JUNK? and the O2E Brands family. I look forward to seeing you and Jeff sometime soon because we always have a good time together. Thank you so much for being on the podcast. I love your stories and hearing about that U-Haul and that trip across the country.
Brian Scudamore: [00:26:37:20 - 00:26:48:15] I had no idea. So from [feeling homesick] to creating an empire, you guys have done a fantastic job. So thank you very, very much. Thank you, Brian.
Jocelyn Gold: [00:26:48:15 - 00:26:53:04] We’ll talk to you soon.
Brian Scudamore: [00:26:53:06 - 00:27:06:13] I am Brian Scudamore. I always love hearing founders' stories. What resonated with you? I’d love to hear from you. Send me a note on Instagram or Facebook. I’ll be back next week with another episode of Founder Stories.
Frequently asked questions
How did Jocelyn Gold start her 1-800-GOT-JUNK? franchise?
In 2001, Jocelyn Gold visited her homesick brother in California, fell in love with the area, and decided to leave her banking career in Canada. Three months later, she and her husband Jeff moved to Oakland with a U-Haul and launched their 1-800-GOT-JUNK? Franchise.
What is a memorable example of the emotional impact of 1-800-GOT-JUNK?’s work?
Franchise Partner Jocelyn Gold recalls clearing a home overrun by 60 cats for a grieving widow — a job that, despite its difficulty, left the customer deeply grateful. It’s one of many hoarding cleanouts that illustrate the emotional relief, not just physical labor, behind the service.
How was 1-800-GOT-JUNK? originally founded?
In 1989, 18-year-old Brian Scudamore bought a beat-up pickup truck for $700 after seeing a hauling truck in a McDonald's drive-thru. He initially named the business The Rubbish Boys to pay his way through college before committing to it full-time and growing the company into 1-800-GOT-JUNK?
How does 1-800-GOT-JUNK? deliver exceptional customer service?
1-800-GOT-JUNK? provides trusted relief by sending friendly, uniformed two-person teams in clean, shiny trucks. Our teams handle all the heavy lifting, offer upfront all-inclusive rates, and sweep up afterward to leave your space clean and spacious.



